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Look for ECOs the next time you shop for eyewear. ECO stands for
EARTH CONSCIOUS OPTICS, a new earth-friendly line of eyewear.
Eco is the first and
only optical and sunglass collection made with 95% recycled
materials.
ECOs come in all kinds of
fashion colors (not just green!) and are made from a minimum of
95% recycled stainless steel or 95% recycled plastic.
Eco received an
Environmental Claims Validation™ (ECV) from UL Environment
(ULE), a wholly-owned subsidiary of Underwriters Laboratories
(UL), a world leader in product evaluation.
The ULE
validation substantiates Eco's assertion that the eyewear is
made with 95 percent recycled stainless steel and plastic.
ULE applies a rigorous, independent process to validate
environmental claims such as recycled content. An Environmental
Claims Validation from ULE indicates that eco's green claims
have been validated as accurate by the independent, third-party
organization.
"With so many products in the marketplace
making green claims, we felt it was absolutely necessary to give
our customers a higher-level of reassurance that we are truly
committed to sustainability," said Alessandro Lanaro, CEO of
Modo. "We are very proud to receive an official validation from
UL Environment, an organization that consumers truly trust."
As a UL subsidiary, UL Environment brings 115-years of
experience in testing, certification and standards development
to the environmental products industry.
Once a product
has been validated through the ECV program, the manufacturer is
allowed to use the ECV logo on its packaging. Consumers who see
the ULE ECV logo can be confident that the product has met
specific and measureable guidelines to support environmental
claims.
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Eco plants a tree for every
frame sold.
Eco gives support to Trees
for the Future, a leading nonprofit organization, which
integrates tree-planting into agriculture and land
restoration projects providing countless, sustainable
benefits to our Earth and to the life upon it. Eco
established the one frame one tree program and plants a
tree for every frame sold.
Not only do trees
bring life back to degraded lands, but they also create
better conditions to grow food, provide people with a
means to generate income, and mitigate climate change
through sequestering carbon dioxide. Trees for the
Future works on eight country programs
including Cameroon which is where the donations for Eco are dedicated. |
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